E-Commerce

Your E-Business

	Describe the impact of e-commerce
	Build a technology strategy
	Define the technical standards for an organization
	Implement an e-commerce model for a company

Getting Started

	Identify the advantages of converting to an e-business
	Establish a domain
	Generate traffic for a web site

Influences on E-Commerce

	Identify the factors that influence the future direction of e-commerce
	Recognize the factors that determine Internet stock prices
	Explain the concept of critical mass
	Build a Web presence
	Design a plan for issuing stock for an e-business

Killer Apps

	Define killer app
	List Downes and Mui's twelve rules to building a killer app
	Identify potential problems when creating a killer app

Developing Your E-Business

	Define a virtual corporation
	Determine which business tasks to outsource
	Identify the advantages to establishing partnerships
	Recognize potential problems in starting an e-business

Real-Time and Data Mining

	Distinguish between a real-time system and a batch system
	Explain the need for speed and storage in an e-business
	Store and capture data in a data mine
	Recognize the techniques for extracting or mining data
	Analyze mined data and apply it to business decisions

Lowering Your Business Costs

	Recognize the elements of a basic supply chain model
	Identify options available to automate each step of the ordering and receiving processes
	Compare the benefits of hiring virtual employees
	Build a virtual work environment in the office
	Manage virtual employees

Customer Service and Payment

	Identify the different types of call centers
	Use a Web information model
	Define various electronic payment types
	Identify security risks and the ways to protect against them

Marketing Your E-Business

	Identify a company's customer base
	Create a marketing plan
	Build an affiliate program
	Compare the advantages and disadvantages of several types of marketing models

Advertising on the Internet

	Promote a business on the Internet
	Plan an advertising program
	Locate advertising customers
	Compare the different formats of Internet ads
	Describe the future direction of Internet advertising

Building Marketing Strategy

	Identify the elements in an effective face-to-face promotion
	Describe the relationship between public relations and e-commerce
	Use data mining as a marketing tool
	Explain niche marketing

Resource Planning

	Use e-commerce to plan company resources
	Choose an e-commerce strategy
	Recognize e-commerce risks
	Identify and manage a company's knowledge resources
	Identify the problems of the growing technological gap
	Stay up to date on the latest technology
	Recognize new opportunities for online content

Managing Your E-Business

	Reduce transaction costs
	Leverage company assets
	Manage diminishing hits on a Web site
	Identify the factors that impact a Web site's future